Continue to decrease the variable costs associated with juice production. Based on these assumption, the break-even analysis is: I will always have freezing systems and vinegar with the supplies so that I can save my fruits from being perished.
We will have a grant product launch event and our product will be launched by a reference group like Cricket player Mr. For collecting these information I conducted a survey, run an interview or go throw online questioner.
Approaches to secondary data: I will have special hind of vehicles for fruits.
Moreover, most of the posh people of NSU prefer imported juices which am very expensive. We also collect information about the market and consumer from our own experience. We also want to establish our new brand of Strawberry Juice and to spread the product through the whole country and reach each and every consumer.
Our marketing strategy is based on becoming the potential choice for consumers in the juice market. The size of my market is the whole North South University Campus. Will you pay 50 tk for 25ml fruit juice if I promise you to give percent fresh fruit juice without any chemical without any food color?
Here I need to know about costs of my competitors, my cost of production like price of fruit garden and fruits, price of labor and other production costs.
My goal is to provide fresh and handmade juice to everyone in the campus. Again my packaging is much more standard then others. Lip smacking strawberry juice will be introduced to market in October.
It will be launched in plastic and aseptic packet and also will be launched in different packages like family, individual package.
Moreover I must have my own vehicles for communication and brining the supplies. In individual branding each brand has a separate name. Description of Potential Segments- I am using both demography and psychograph Segmentations. Side by side we take control over it in necessary.The marketing mix in marketing strategy: Product, Price, Place and Promotion The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market.
It consists of everything that a company can do to influence demand for its product. Marketing Plan of Juice Company - Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free.
Scribd is the world's largest social reading and publishing site. Explore5/5(6). Marketing objectives and marketing strategy Marketing objectives should show the way to sales.
If not, the company needs to set dissimilar advertising objectives. The objectives should be transparent, able to be gauge, and have an affirmed instance of structure for accomplishment.
To promote the new Naked Juice marketing plan, the company will include more college towns and universities to its list of retail intermediaries.
This strategy will boost the probability of our target market seeing our product offered for sale. This business will open one juice and smoothie bar and will continue to expand in shopping centres, entertainment spots, transport companies and gyms.