Such plans have a somewhat higher degree of candor and informality than the version targeted at external stakeholders and others. James Quinn succinctly defined objectives in general as: InFreddie Mac began receiving affordable housing credit for buying subprime securities, and byHUD suggested the company was lagging behind and should "do more.
Timing is, therefore, an essential part of any plan; and should normally business plan wiki freddie as a schedule of planned activities.
Gathering and classifying data about the market the organization is currently in. For example, one goal might be to increase the current client base by over a three-month period.
An example of such a measurable marketing objective might be business plan wiki freddie enter the market with product Y and capture 10 percent of the market by value within one year.
This depreciation in home prices led to growing losses for the GSEs, which back the majority of US mortgages.
The marketing plan also allows the marketing team to examine their past decisions and understand their results in order to better prepare for the future. But in the place of federal funds the government provides considerable unpriced benefits to the enterprises.
In most organizations they would be obtained from a much smaller set of people and not a few of them would be generated by the marketing manager alone. The marketing plan basically aims to make the business provide the solution with the awareness with the expected customers.
This allows success of the plan to be measured using non-financial measures. Externally focused plans target goals that are important to external stakeholders, particularly financial stakeholders. This definition should not be too narrow, or it will constrict the development of the organization; a too rigorous concentration on the view that "We are in the business of making meat-scales," as IBM was during the early s, might have limited its subsequent development into other areas.
A business plan for a project requiring equity financing will need to explain why current resources, upcoming growth opportunities, and sustainable competitive advantage will lead to a high exit valuation.
The marketing goals normally aligns itself to the broader company objectives. A product-oriented company will focus its plans for the 7 Ps around each of its products. The marketing plan should include attainable marketing goals. He went on to explain his view of the role of "policies," with which strategy is most often confused: Focused - The temptation to proliferate activities beyond the numbers which can be realistically controlled should be avoided.
This will be not least because its strategies will be consistent and will be supported by its staff at all levels. A marketing plan can also be described as a technique that helps a business to decide on the best use of its resources to achieve corporate objectives.
It is called an elevator pitch as it is supposed to be content that can be explained to someone else quickly in an elevator.
An internal operational plan is a detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders. It contains some historical data, future predictions, and methods or strategies to achieve the marketing objectives.
Venture capitalists are primarily concerned about initial investment, feasibility, and exit valuation. It is apparent that a marketing audit can be a complex process, but the aim is simple: Marketing planning can also be used to prepare a detailed case for introducing a new product, revamping current marketing strategies for an existing product or put together a company marketing plan to be included in the company corporate or business plan.
Realistic - They should be achievable. Definition[ edit ] A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. A marketing plan has a formal structure, but can be used as a formal or informal document which makes it very flexible.
Crippen, testified before Congress inthat the "debt and mortgage-backed securities of GSEs are more valuable to investors than similar private securities because of the perception of a government guarantee.
Even so, the first task of this annual process should be to check that the material held in the current facts book or facts files actually is comprehensive and accurate, and can form a sound basis for the marketing audit itself. Goals or objectives state what is to be achieved and when results are to be accomplished, but they do not state "how" the results are to be achieved.
The private corporation was still called Fannie Mae and its charter continued to support the purchase of mortgages from savings and loan associations and other depository institutions, but without an explicit insurance policy that guaranteed the value of the mortgages.
This "corporate mission" can be thought of as a definition of what the organization is, or what it does: With for-profit entities, external stakeholders include investors and customers.The Federal Home Loan Mortgage Corporation (FHLMC), known as Freddie Mac, is a public government-sponsored enterprise (GSE), headquartered in Tysons Corner, Virginia.
  The FHLMC was created in to expand the secondary market for mortgages in the mi-centre.comarters: Tysons Corner, Virginia, U.S., (McLean mailing address). Jul 11, · To write a business plan for a small business, start by writing an executive summary that briefly outlines your business.
Follow that with a company description that explains your business in more detail%(). WASHINGTON — The Mortgage Bankers Association released a detailed transition plan Thursday designed to help policymakers remove Fannie Mae and Freddie Mac from conservatorship and turn the government-sponsored enterprises into private guarantors of mortgage-backed securities.
A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. It may also contain background information about the organization or team attempting to reach those goals.
Written business plans are often required to obtain a bank loan or other financing. According to Wikipedia, a business plan is a summary of how a business owner, manager, or entrepreneur intends to organize a commercial endeavor and implement activities necessary and sufficient for the venture to succeed.
It is a written explanation of the company's business model. Traditionally business plans have been highly confidential and quite limited in audience. The business plan itself is generally regarded as secret.
An open business plan is a business plan with unlimited audience. The business plan is typically web published and made available to all.Download